Axe Group, a fresh thinking software company enabling clients to outperform, has announced the strategic appointment of Carolyn Henley as Marketing Director based in Sydney.
Henley joins Axe Group with 15 years of experience in IT industry marketing and a proven track record in creating successful marketing programs that drive business results. She will be responsible for developing, managing and delivering marketing strategies and programs in support of the company’s Axelerated Solutions and Axe Services divisions.
Most recently, Henley was Asia Pacific Marketing Director for 3Com Corporation based in Singapore. In this role, she was responsible for leading the company’s regional marketing programs and the development of the Asia Pacific marketing strategy, including partner programs, lead generation, product launches and online and interactive campaigns. Previously she has also held Marketing roles in FrontRange Solutions, CA and IBM.
Kimberley Lathe, CEO, Axe Group, said, “We are delighted to have a marketing director with the experience and market understanding that Carolyn has to drive our business forward. We are looking to marketing to achieve our goals of increasing brand awareness and generating new business opportunities from our target markets, primarily the insurance and financial services sectors.
Carolyn Henley said, “The opportunity to build and implement an end to end marketing strategy and strategically contribute to the long term evolution of a company like Axe Group is an exciting challenge. Axe has a strong foundation, from products through to people, to drive towards achieving significant growth in the coming years.”
About Axe Group
Axe Group is a fresh thinking software company enabling clients to outperform with our insurance automation platform and cross-industry application services. Axelerated Solutions provides the Axelerator Insurance Platform, the leading first Adaptive STP system for automation of New Business, Claims Management and Insurance Services. Axe Services provides an extensive set of application services focused on the software development lifecycle. Our strength is building unique solutions to complex business problems with our domain experts enabling our clients to achieve their market goals. Since 1997 we have consistently delivered for clients including AIA Australia, Accident & Health International (AHI), Calliden Group and MBF.